KONYFER RESOURCES
Practical insight to make your marketing work in France
Short, evidence-led analysis to help UK B2B companies understand French buyers, question assumptions and decide where adaptation matters.
THE EDITORIAL APPROACH
Spot the signal. Test its impact. Apply it to your situation.
Market differences are hypotheses to verify, not recipes to follow.
Discover
One article to understand the approach, one First Look to apply it to your website.
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Why the English and French versions of my website are not mirror copies
I built the English and French versions of konyfer.com around different decision paths. The same services and expertise are presented in a different order for each market.
FIRST LOOK
Does your French-facing website make the right case?
A short way to review one page, journey or conversion point.