FOCUS BY KONYFER | TARGETED FRENCH MARKETING REVIEW
Turn one French marketing question into a decision your team can act on this week
One website, sales asset, customer journey or marketing decision. Konyfer looks at what is getting in the way, tells you what matters and gives your team a clear next move within 3 to 5 working days.
3 to 5 working days
for a decision-ready recommendation
FRENCH MARKET EXPERIENCE,
WITH A BRITISH BUSINESS PERSPECTIVE
FRENCH, BASED IN FRANCE
A French director’s view of the customers, companies and business practices you want to understand.
6 YEARS IN LONDON
First-hand experience of British business culture, customers and ways of working.
25 YEARS
In B2B marketing and communications, including 20 years at director level.
STRATEGY
→ DELIVERY
From market decisions to practical implementation and measurable action.
A few focused days now can save weeks of wrong turns in France
UNBLOCK THE DECISION
Know what matters now
Stop circling around the issue. Know what matters and what can wait.
SPEND WITH PURPOSE
Check before investing
Check the weak point before paying for more traffic, content or a redesign.
GIVE THE TEAM DIRECTION
Set one clear priority
Give your team one clear priority they can put into action.
A focused French marketing audit, without the oversized report
3 TO 5
WORKING DAYS
Your total involvement: approximately 1.5 to 2.5 hours.
A decision-ready output
Two to four priority findings
Up to three quick corrections
One main recommendation
One clear next step
Fix now. Build next. Grow further.
When one part of your French marketing is holding everything else up
A FRENCH LANDING PAGE IS READY
Check whether the message and proof will convince a French buyer before launch.
A SALES PRESENTATION IS IN USE
Restore the value that feels less compelling in French than it does in English.
A CAMPAIGN OR EVENT IS APPROACHING
Prioritise what must be adapted before committing the budget.
ENQUIRIES ARE NOT PROGRESSING
Find out whether the friction sits in the message, the next step or your team’s response.
SEVERAL CORRECTIONS ARE COMPETING
Identify which change deserves attention first.
Flawless French can still fail to sell the value
Good French is expected
It is not enough to make a UK proposition work in France. French buyers may need different evidence, more context or a different route into the conversation.
Konyfer reviews the customer journey
The question is not only whether the words are correct. It is whether the asset helps the right person understand the value, trust the company and take the next step.
This combines first-hand French market knowledge with 25 years of marketing experience and six years in a UK director-level role.
Put one part of your French marketing strategy under the spotlight
QuestionA UK B2B company has prepared a professional French landing page but is unsure whether it is ready to support a campaign.
FindingThe service is clear, but the evidence remains UK-centred. Delivery in France and the next step after an enquiry need more reassurance.
DecisionDo not rebuild the website. Strengthen the local value, proof and contact journey on the campaign landing page.
Business valueImprove the page before paying to attract visitors to it.
One focused review protects the larger investment that follows.
How Konyfer turns a French marketing question into a decision
01
DEFINE
Define
Agree the question, scope and decision required.
02
REVIEW
Review
Examine the material and its UK and French context.
03
DECIDE
Decide
Identify the priority and the proportionate response.
04
SHARE
Share
Present the findings and the next step.
Your total involvement: approximately 1.5 to 2.5 hours.
Is Focus the right French marketing audit for you?
Focus is right for you if
- One specific issue is delaying a decision.
- The asset or journey can be clearly defined.
- You need an answer within days.
- You want a senior view, not another execution supplier.
Choose a broader offer if
- You are planning your full entry into France.
- Several teams or customer journey stages need investigation.
- Your existing activity in France needs realignment.
- You only want translation or campaign delivery.
WHO YOU WORK WITH
Senior French market input, without the usual consulting drag
Konyfer is a French business, operated from France by Nicolas Konieczny. You work directly with me throughout the assignment. Most work is delivered remotely, with on-site UK workshops arranged when useful. The scope is agreed before work begins, and services are contracted and invoiced from France. Confidential from the outset.
Still not sure? Start with a First Look
Konyfer identifies one initial signal and discusses it with you during a 15-minute call.
French marketing audit: practical questions
How long does Focus take?
Focus takes 3 to 5 working days once the agreed material has been received.
How much time will I need to commit?
Approximately 1.5 to 2.5 hours for the briefing, information sharing and review meeting.
Is Focus only for websites?
No. It can cover a landing page, presentation, brochure, event proposition, contact journey or another clearly defined marketing issue.
What happens if the issue is broader than expected?
Konyfer explains what can be concluded within the original scope and whether Launch or Advance would be more appropriate. There is no automatic commitment.
Can Konyfer implement the recommendation?
Yes, when the action falls within Konyfer’s expertise. Your team or another specialist can also deliver it, with or without Konyfer’s support.
Stop letting one French marketing question delay your next move
Put the right issue on the table. Make the decision. Move forward this week.