LAUNCH BY KONYFER | FRANCE MARKET ENTRY STRATEGY
Enter the French market with the right strategy in four weeks
Your business thrives in the UK. But French buyers will not respond to the same message, proof or customer journey. Konyfer helps you identify your priority customers, adapt your value proposition and build a practical 90-day market entry plan.
4 weeks
to decide and build your 90-day plan
YOUR FRENCH LAUNCH,
LED FROM BOTH SIDES OF THE CHANNEL
FRENCH, BASED IN FRANCE
A French director’s view of the customers, companies and business practices you want to understand.
6 YEARS IN LONDON
First-hand experience of British business culture, customers and ways of working.
25 YEARS
In B2B marketing and communications, including 20 years at director level.
STRATEGY
→ DELIVERY
From market decisions to practical implementation and measurable action.
Four focused weeks can save months of wrong turns in France
PURSUE THE RIGHT CUSTOMERS
Focus the launch
Concentrate on the French customers you can realistically reach and convert.
MAKE YOUR VALUE CLEAR
Build trust in France
Adapt the proposition, messages and proof to what French buyers need to understand and trust.
INVEST IN THE RIGHT ACTIONS
Choose where to act
Choose the channels, partners and priorities most likely to support commercial development.
Fix now. Build next. Grow further.
Four weeks to turn your France project into a launch plan
4
WEEKS
Your management time stays focused: approximately 6 to 8 hours across the assignment.
What you leave with
- Market and customers: where to focus.
- Approach: what to keep, adapt or test.
- 90-day plan: priorities, milestones and first measures.
- Ownership: who does what and with which resources.
You leave with priorities, not a catalogue of possibilities.
Your French marketing is not a copy of your UK strategy
Translation is only one part of entering the French market. Your proposition will certainly need more context. Your proof may need to work harder. Your customer journey may need different reassurance.
THE TEMPTING ROUTE
Translate, test and correct
Translate the website. Reuse the UK pitch. Test several channels. Recruit or appoint a partner. Learn through trial and error.
THE COMMERCIALLY USEFUL ROUTE
Decide before investing
Confirm who you need to convince. Adapt the value for France. Select the most relevant route to market. Check what your team can support. Make the key decisions before investing.
The customer journey can make or break your French launch
ONE MARKET. ONE PROMISE.
Every contact must reinforce the value
French market entry is not just a positioning exercise. Every contact should reinforce the same commercial value.
KONYFER FOLLOWS THE JOURNEY
Find where confidence could be lost
From first search to sales conversation, proposal, onboarding and ongoing service. This shows what your teams need to align before launch.
Konyfer Launch: building your France market entry strategy in just four weeks
01
WEEK 1
Start with what works
Offer, customers, value, proof, sales cycle and organisation in the UK.
Touchpoints: one-hour kick-off, interviews and questionnaires.
02
WEEK 2
Test it against France
Market reality, competitors, buyer expectations and potential barriers.
Touchpoints: interviews and a progress review.
03
WEEK 3
Choose the commercial route
Priority audiences, proposition, channels, partners and level of adaptation.
Touchpoint: decision meeting before conclusions.
04
WEEK 4
Check your ability to deliver
Ownership, resources, sales responses, tools and customer support.
Touchpoints: final two-hour workshop and decision meeting.
05
WEEK 4
Decide and prioritise
What to keep, what to change, what to launch first and what can wait.
Touchpoint: final deliverable.
Is Launch the right France market entry support for you?
Launch is right for you if
- Your B2B business has a proven offer and evidence in the UK.
- France represents a serious growth opportunity.
- You need to decide before investing in a website, campaign, partner or hire.
- Your management team is ready to make choices and involve key people.
Launch is probably not right if
- You only need translation or campaign execution.
- Your offer is not yet proven in its home market.
- You expect a ready-made export formula without company analysis.
- No decision-maker can take part in the key choices.
Already active in France but not seeing the expected traction? Discover Advance ↗
WHO YOU WORK WITH
Senior French market input, from first question to final decision
Konyfer is a French business, operated from France by Nicolas Konieczny. You work directly with me from the first question to the final decision. Most work is delivered remotely, with on-site UK workshops arranged when useful. Services are contracted and invoiced from France. Confidential from the outset.
And after Launch?
You can implement the 90-day plan with your own teams. Konyfer can also deliver selected actions, coordinate the required specialists or support the DELIVERY through to the first results.
France market entry strategy: practical questions
How long does Launch take?
The assignment takes four weeks, provided the relevant information and key people are available.
How much management time is required?
Approximately 6 to 8 hours across the assignment. The time is concentrated on framing the project and making the key decisions.
Who should take part?
Usually the managing director or project sponsor, the person responsible for France and the relevant marketing, sales or operational leads.
Do we need a French entity before starting?
Not necessarily. The market entry route is considered during the assignment. Legal, tax and employment decisions should then be validated with the appropriate specialists.
Will Konyfer translate our website and marketing materials?
Launch identifies what needs to change and why. Translation or copy adaptation can be organised separately once the positioning and priorities are clear.
Will we only receive recommendations?
No, unless that is what you want. Your team can implement the plan, Konyfer can deliver selected actions or specialist partners can be involved.
Can you guarantee that our launch in France will succeed?
No consultant can guarantee a market result. Launch reduces avoidable uncertainty by testing assumptions, clarifying priorities and preparing execution before larger investments are made.
Ready to turn France into a real commercial opportunity?
Start with the customers you want to win, the value they need to see and a 90-day plan your team can deliver.
Let’s discuss your project, your ambitions and what already works in the UK.