ABOUT KONYFER
A French marketing consultant helping UK B2B companies move faster in France
I’m Nicolas Konieczny, founder of Konyfer. I am French and based in the French Alps. I help UK B2B leaders understand what needs to change, make clearer marketing decisions and turn them into action in France.
My approach brings marketing, communications, sales and customer experience together, always starting with what already works in your business.
FRENCH MARKET KNOWLEDGE,
BACKED BY INTERNATIONAL EXPERIENCE
FRENCH, BASED IN FRANCE
First-hand knowledge of the customers, companies and business practices you want to understand.
25 YEARS
In B2B marketing and communications, including 20 years at director level.
6 YEARS IN LONDON
Leading marketing, communications and sales in the British market.
UK · US · CANADA
Markets experienced from inside the business, with their customers and practices.
Based in France, set up to work with UK teams
Konyfer is a French business operated from the French Alps. Assignments are mainly delivered remotely. On-site workshops in the UK can be arranged when they add value. Services are contracted and invoiced from France.
My clients do not need to reinvent the wheel
You know your company better than I do. My role is not to explain your own business to you.
It is to bring an external director-level view, recognise familiar situations and help you decide what should be preserved, adapted or challenged for the French market.
THE OBJECTIVE
Reduce costly trial and error without applying a ready-made formula.
Industrial companies, professional services, SaaS, e-commerce and other B2B businesses all start from a different context.
Experience built across markets, teams and business models
UNITED KINGDOM
6 years in London
Marketing, communications and sales director. Public-sector contracts, tenders, businesses and consumers, including services connected to the British justice system. Integration of an acquisition and restructuring of its offer and pricing.
UNITED STATES
From 3M to Ubiqus.io
A first experience with 3M, followed by projects involving Ubiqus teams in the US. From 2017 to 2022, a local business and Ubiqus.io were brought together to build a €4 million international activity.
CANADA
Gamma acquisition
Integration of Gamma following its acquisition by Ubiqus. Adaptation of the offer, services and website for the Canadian market, in French and English.
FRANCE AND THE UK
2023 to 2026
Development of Anderlaine and its UK-facing subsidiary for British property investors in France. Brand, awareness, customer journey and field marketing, including an exhibition in London.
Projects in Italy, Spain, Belgium and Ireland have added further international perspective.
A few situations that shaped my judgement
Situations where marketing decisions also involved teams, systems, compliance and trust.
Building a €4 million international activity
Bringing a European e-commerce platform and a US operation together around one offer.
Changing a brand from end to end
Transforming SR Conseil into Anderlaine, from brand strategy and identity to internal adoption and external communication.
Communicating when trust is at risk
Managing communications after a cyberattack, including customers, employees, the incident declaration and the subsequent French data protection authority investigation.
Marketing, trust, compliance and crisis management. These situations involved commercial judgement, operational coordination and human consequences.
Why use an experienced consultant in the age of AI?
AI makes analysis faster. Experience helps turn it into a decision.
AI can research, summarise, compare information and open useful lines of enquiry. Its output still depends on the question asked, the context provided and the information available.
You use AI. I use it too, to research, compare information, test assumptions and challenge my first ideas.
The final recommendation remains mine. It draws on 20 years of responsibility for marketing decisions, teams, budgets and results.
The customer journey keeps the whole picture in view
A website, campaign, exhibition or CRM does not create results by itself. Its impact depends on what happens before, during and after each customer interaction.
AWARENESSACQUISITIONACTIVATIONREVENUERETENTIONREFERRALADVOCACY
Build awareness
SEO, Google Ads, LinkedIn, media relations, exhibitions and corporate events.
Create conviction
Positioning, value propositions, websites, UX and UI, content and sales materials.
Move opportunities forward
CRM, email marketing, marketing and sales coordination, KPIs and reporting.
Strengthen customer value
Customer experience, reviews, testimonials, referrals and advocacy.
Konyfer works directly where the requirement matches its expertise and coordinates the appropriate specialists when a project calls for other skills. The point is to know which part of the journey deserves attention.
A WORKING PRINCIPLE
Commitment, not compliance
People need to understand the decision and believe it can work.
I like working diplomatically, in a positive atmosphere and over the long term. Good working relationships do not remove the need for clear decisions.
My role is to build commitment around the right priorities, responsibilities and expected results, then help turn them into action.
Konyfer clients pay to move forward, not simply to receive good ideas.
Why the name Konyfer?
I wanted a distinctive name that could be pronounced easily in both French and English. Konyfer begins with ‘Koni’, the first part of Konieczny, a name that is not always easy to pronounce.
It also recalls the conifer: an evergreen tree rooted in the mountains where I live. A simple reference to resilience, adaptation and long-term growth.
Choose the right starting point
Start with the decision you need to make.
Have a first question? Request a free First Look on a website, sales material or another asset designed for customers in France.
Looking for an experienced view on your plans for France?
Let’s start with your situation, your objectives and what already works in your business.