ADVANCE BY KONYFER | B2B MARKETING STRATEGY IN FRANCE
Turn underperforming B2B marketing in France into a 90-day growth plan in five weeks
You are already active in France, but leads, conversion or customer retention are below expectations. Konyfer finds where performance is being lost, resets the priorities and prepares the DELIVERY needed to move them forward.
5 weeks
to diagnose, realign and prepare the next 90 days
YOUR FRENCH MARKETING,
REVIEWED FROM BOTH SIDES OF THE CHANNEL
FRENCH, BASED IN FRANCE
A French director’s view of the customers, companies and business practices you want to understand.
6 YEARS IN LONDON
First-hand experience of British business culture, customers and ways of working.
25 YEARS
In B2B marketing and communications, including 20 years at director level.
STRATEGY
→ DELIVERY
From market decisions to practical implementation and measurable action.
Put your French marketing back to work for the business
CREATE COMMERCIAL TRACTION
Put marketing back to work
Refocus marketing on what can generate conversations, improve conversion or support customer retention.
DIRECT INVESTMENT
Invest against the cause
Stop spreading budget and time across activities disconnected from the real causes of underperformance.
ALIGN THE TEAMS
Give everyone shared priorities
Align management, marketing, sales and customer service around the same actions, responsibilities and indicators.
Fix now. Build next. Grow further.
Five weeks to find the causes and prepare the next 90 days
5
WEEKS
At least one contact point each week. Approximately 6 to 8 hours of management involvement across the assignment.
What you leave with
- Diagnosis: where performance is being lost.
- Priorities: what needs attention first.
- 90-day plan: actions, owners, milestones and indicators.
- DELIVERY: how the plan will be moved forward.
You leave with priorities, not a catalogue of possibilities.
Before you spend more, find where performance is being lost
More traffic, campaigns or sales activity will not fix the wrong problem.
ACQUISITION
Traffic, but few leads
The offer, message or evidence may not be convincing French buyers.
CONVERSION
Leads, but poor conversion
The issue may sit in the targeting, follow-up or French buying process.
RETENTION
Customers, but little repeat business
The customer experience, visibility or ongoing communication may be falling short.
DELIVERY
Plenty of action, but little progress
The positioning, priorities, ownership or milestones may no longer be clear.
THE REAL RISK
Optimising each symptom separately can waste months. Advance connects these signals to their causes before more budget is committed.
The customer journey reveals what your French marketing needs to change
ONE CUSTOMER. ONE JOURNEY.
A customer does not see your organisation
They experience one journey, from first contact to conversion, service and renewal.
KONYFER FOLLOWS THAT JOURNEY
Find the gaps a channel review will miss
Compare the French journey with what works in your home market and connect each friction to its real cause.
A real example of turning diagnosis into commercial action
A B2B company serving British property investors in France was generating too few leads and retaining too few UK customers.
Situation Few leads, limited direct contact with British prospects and insufficient customer renewal.
Analysis The deeper issue was low awareness. The business needed to reach many relevant prospects quickly.
Action The team exhibited for two days at the French Property Exhibition in London.
Results Hundreds of conversations, stronger customer insight, qualified contacts and several new clients.
Advancing did not mean adding more marketing activity. It meant choosing the action most likely to unlock the situation.
Konyfer Advance realigns your B2B marketing strategy in France in just five weeks
Quick, low-risk corrections can start as soon as they become clear. Larger actions are built into the roadmap.
01
WEEK 1
Establish the facts
Business performance, data and interviews with marketing, sales and customer service.
Touchpoints: one-hour kick-off, interviews and questionnaires.
02
WEEK 2
Follow the customers
Customer or prospect insight and a full review of the French customer journey.
Touchpoints: customer or prospect interviews and a progress review.
03
WEEK 3
Find the causes
Connections between marketing, sales, service, data, ownership and performance.
Touchpoint: collective project review.
04
WEEK 4
Set the priorities
Actions ranked by impact and timing, with owners and indicators.
Touchpoints: decision meeting and two-hour workshop.
05
WEEK 5
Secure the next move
Decisions, the 90-day roadmap and the appropriate DELIVERY model.
Touchpoints: decision meeting and final deliverable.
Your involvement: at least one contact point each week and approximately 6 to 8 hours of management time across the assignment.
Is Advance the right French marketing support for you?
Advance is right for you if
- Your B2B company is already active in France.
- Results remain below expectations.
- Management is ready to make choices and set priorities.
- You need a director-level view connecting strategy and execution.
Advance is probably not right if
- You only want someone to execute a campaign.
- You want to optimise one channel without questioning the wider journey.
- The necessary data or people are not available.
- You expect a standard answer without management involvement.
Still preparing your entry into France? Discover Launch ↗
WHO YOU WORK WITH
Senior French market input that leads to clear decisions
Konyfer is a French business, operated from France by Nicolas Konieczny. You work directly with me from the first question to the final decision. Most work is delivered remotely, with on-site UK workshops arranged when useful. Services are contracted and invoiced from France. Confidential from the outset.
What happens after the five weeks?
Your teams can take the 90-day plan forward independently. Konyfer can also support the DELIVERY, coordinate the people involved and maintain momentum through to the first results. Ongoing senior marketing leadership can continue as a fractional marketing director assignment when appropriate.
B2B marketing strategy in France: practical questions
How long does Advance take?
Advance takes five weeks, provided the relevant information and key people are available.
How much management time is required?
Approximately 6 to 8 hours across the assignment, focused on framing the issues and making key decisions.
Who needs to take part?
Usually the managing director or project sponsor, with relevant representatives from marketing, sales, customer service and operations.
Are quick corrections implemented during the assignment?
They are identified as soon as they become clear. Simple, low-risk corrections can start immediately. Larger initiatives are included in the roadmap and DELIVERY plan.
Does Konyfer remain involved after the recommendations?
If you want. Your teams can implement the plan, Konyfer can support the DELIVERY or specialist partners can be involved. Ongoing fractional marketing leadership is also possible.
Ready to make your marketing in France deliver more for the business?
Find where performance is being lost. Put the right priorities on the table. Turn them into action.