{"id":670,"date":"2026-09-09T14:55:07","date_gmt":"2026-09-09T14:55:07","guid":{"rendered":"https:\/\/konyfer.com\/ressources\/"},"modified":"2026-09-14T13:57:54","modified_gmt":"2026-09-14T13:57:54","slug":"ressources","status":"publish","type":"page","link":"https:\/\/konyfer.com\/fr\/ressources\/","title":{"rendered":"Ressources"},"content":{"rendered":"\n<div class=\"wp-block-group kfr-test-home kfr-resources-page\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>.kb-row-layout-idresources_hero_01 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idresources_hero_01 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idresources_hero_01 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1180px;margin-left:auto;margin-right:auto;padding-top:54px;padding-right:24px;padding-bottom:52px;padding-left:24px;grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-idresources_hero_01 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idresources_hero_01 > .kt-row-column-wrap{padding-top:44px;padding-right:24px;padding-bottom:44px;padding-left:24px;grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idresources_hero_01 > .kt-row-column-wrap{padding-top:40px;padding-right:20px;padding-bottom:42px;padding-left:20px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idresources_hero_01 alignnone kfr-resources-hero wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-columnresources_hero_copy > .kt-inside-inner-col,.kadence-columnresources_hero_copy > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columnresources_hero_copy > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columnresources_hero_copy > .kt-inside-inner-col{flex-direction:column;}.kadence-columnresources_hero_copy > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columnresources_hero_copy > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columnresources_hero_copy{position:relative;}@media all and (max-width: 1024px){.kadence-columnresources_hero_copy > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columnresources_hero_copy > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columnresources_hero_copy\"><div class=\"kt-inside-inner-col\">\n<p class=\"kfr-eyebrow wp-block-paragraph\">RESSOURCES KONYFER<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Des analyses pour <span class=\"kfr-accent-word\">adapter votre marketing<\/span> d\u2019un march\u00e9 \u00e0 l\u2019autre<\/h1>\n\n\n\n<p class=\"kfr-hero-lead wp-block-paragraph\">Des rep\u00e8res concrets pour comprendre les diff\u00e9rences entre la France et les march\u00e9s anglophones, poser les bonnes questions et d\u00e9cider o\u00f9 concentrer vos efforts.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-columnresources_hero_note > .kt-inside-inner-col,.kadence-columnresources_hero_note > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columnresources_hero_note > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columnresources_hero_note > .kt-inside-inner-col{flex-direction:column;}.kadence-columnresources_hero_note > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columnresources_hero_note > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columnresources_hero_note{position:relative;}@media all and (max-width: 1024px){.kadence-columnresources_hero_note > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columnresources_hero_note > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columnresources_hero_note\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-group kfr-resources-principle\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"kfr-offer-label wp-block-paragraph\">LA LIGNE \u00c9DITORIALE<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Comprendre le signal. Mesurer son impact. Le confronter \u00e0 votre situation.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les diff\u00e9rences culturelles sont des hypoth\u00e8ses \u00e0 v\u00e9rifier, jamais des recettes \u00e0 appliquer.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-idresources_discover_01 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idresources_discover_01 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idresources_discover_01 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1180px;margin-left:auto;margin-right:auto;padding-top:66px;padding-right:24px;padding-bottom:66px;padding-left:24px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-idresources_discover_01 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idresources_discover_01 > .kt-row-column-wrap{padding-top:56px;padding-right:24px;padding-bottom:54px;padding-left:24px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idresources_discover_01 > .kt-row-column-wrap{padding-top:46px;padding-right:20px;padding-bottom:48px;padding-left:20px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idresources_discover_01 alignnone kfr-resources-latest kfr-resources-discover wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-columnresources_discover_col > .kt-inside-inner-col,.kadence-columnresources_discover_col > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columnresources_discover_col > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columnresources_discover_col > .kt-inside-inner-col{flex-direction:column;}.kadence-columnresources_discover_col > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columnresources_discover_col > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columnresources_discover_col{position:relative;}@media all and (max-width: 1024px){.kadence-columnresources_discover_col > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columnresources_discover_col > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columnresources_discover_col\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-group kfr-section-heading\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">\u00c0 d\u00e9couvrir<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Un billet pour comprendre la d\u00e9marche, un premier regard pour l\u2019appliquer \u00e0 votre site.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns kfr-resources-discover-grid is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-query kfr-resources-query kfr-resources-query-featured is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-1 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-1e2e5166 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-770 post type-post status-publish format-standard has-post-thumbnail hentry category-adaptation-marketing tag-france tag-royaume-uni tag-site-web\">\n\n<div class=\"wp-block-group kfr-article-card\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><figure class=\"kfr-article-card-image wp-block-post-featured-image\"><a href=\"https:\/\/konyfer.com\/fr\/site-francais-anglais-pas-des-copies\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1012\" src=\"https:\/\/konyfer.com\/wp-content\/uploads\/2026\/09\/couverture-adaptation-site-fr-en.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Pourquoi les versions fran\u00e7aise et anglaise de mon site ne sont pas des copies l\u2019une de l\u2019autre\" style=\"aspect-ratio:16\/9;width:100%;object-fit:cover;\" srcset=\"https:\/\/konyfer.com\/wp-content\/uploads\/2026\/09\/couverture-adaptation-site-fr-en.webp 1800w, https:\/\/konyfer.com\/wp-content\/uploads\/2026\/09\/couverture-adaptation-site-fr-en-300x169.webp 300w, https:\/\/konyfer.com\/wp-content\/uploads\/2026\/09\/couverture-adaptation-site-fr-en-1024x576.webp 1024w, https:\/\/konyfer.com\/wp-content\/uploads\/2026\/09\/couverture-adaptation-site-fr-en-768x432.webp 768w, https:\/\/konyfer.com\/wp-content\/uploads\/2026\/09\/couverture-adaptation-site-fr-en-1536x864.webp 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-category kfr-article-category wp-block-post-terms\"><a href=\"https:\/\/konyfer.com\/fr\/category\/adaptation-marketing\/\" rel=\"tag\">Adaptation marketing<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/konyfer.com\/fr\/site-francais-anglais-pas-des-copies\/\" target=\"_self\" >Pourquoi les versions fran\u00e7aise et anglaise de mon site ne sont pas des copies l\u2019une de l\u2019autre<\/a><\/h3>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Mon site devait \u00eatre bilingue, bien entendu. Conserver les m\u00eames blocs d\u2019une langue \u00e0 l\u2019autre ne voulait pas dire les pr\u00e9senter dans le m\u00eame ordre.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/konyfer.com\/fr\/site-francais-anglais-pas-des-copies\/\">Lire le billet \u2197<\/a><\/p><\/div>\n\n<div class=\"kfr-article-date wp-block-post-date\"><time datetime=\"2026-09-14T11:41:36+00:00\">14 septembre 2026<\/time><\/div><\/div><\/div>\n\n<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group kfr-resource-card kfr-resource-card-live kfr-first-look-resource\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full kfr-resource-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/konyfer.com\/wp-content\/uploads\/2026\/09\/05-first-look-hero-web.webp\" alt=\"Illustration abstraite d\u2019un signal prioritaire qui \u00e9merge d\u2019une situation complexe\" class=\"wp-image-685\" srcset=\"https:\/\/konyfer.com\/wp-content\/uploads\/2026\/09\/05-first-look-hero-web.webp 1200w, https:\/\/konyfer.com\/wp-content\/uploads\/2026\/09\/05-first-look-hero-web-300x225.webp 300w, https:\/\/konyfer.com\/wp-content\/uploads\/2026\/09\/05-first-look-hero-web-1024x768.webp 1024w, https:\/\/konyfer.com\/wp-content\/uploads\/2026\/09\/05-first-look-hero-web-768x576.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"kfr-offer-label wp-block-paragraph\">FIRST LOOK<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Votre site anglais convainc-il vraiment&nbsp;?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une porte d\u2019entr\u00e9e courte pour v\u00e9rifier un support, un parcours ou un point de conversion pr\u00e9cis.<\/p>\n\n\n\n<p class=\"kfr-resource-link wp-block-paragraph\"><a href=\"\/fr\/first-look\/\">D\u00e9couvrir First Look \u2197<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-idresources_cta_01 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idresources_cta_01 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idresources_cta_01 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1180px;margin-left:auto;margin-right:auto;padding-top:48px;padding-right:24px;padding-bottom:48px;padding-left:24px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-idresources_cta_01 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idresources_cta_01 > .kt-row-column-wrap{padding-top:44px;padding-right:24px;padding-bottom:44px;padding-left:24px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idresources_cta_01 > .kt-row-column-wrap{padding-top:38px;padding-right:20px;padding-bottom:40px;padding-left:20px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idresources_cta_01 alignnone kfr-final-cta kfr-resources-cta wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-columnresources_cta_col > .kt-inside-inner-col,.kadence-columnresources_cta_col > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columnresources_cta_col > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columnresources_cta_col > .kt-inside-inner-col{flex-direction:column;}.kadence-columnresources_cta_col > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columnresources_cta_col > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columnresources_cta_col{position:relative;}@media all and (max-width: 1024px){.kadence-columnresources_cta_col > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columnresources_cta_col > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-columnresources_cta_col\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Une question m\u00e9rite d\u2019\u00eatre appliqu\u00e9e \u00e0 votre situation&nbsp;?<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button kfr-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/contact\/\">Parlons-en \u2197<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>RESSOURCES KONYFER Des analyses pour adapter votre marketing d\u2019un march\u00e9 \u00e0 l\u2019autre Des rep\u00e8res concrets pour comprendre les diff\u00e9rences entre la France et les march\u00e9s anglophones, poser les bonnes questions et d\u00e9cider o\u00f9 concentrer vos efforts. LA LIGNE \u00c9DITORIALE Comprendre le signal. Mesurer son impact. Le confronter \u00e0 votre situation. Les diff\u00e9rences culturelles sont des&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"hide","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-670","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ressources en marketing international | Konyfer<\/title>\n<meta name=\"description\" content=\"Analyses et retours d\u2019exp\u00e9rience pour comprendre les march\u00e9s anglophones, adapter votre marketing et 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