{"id":758,"date":"2026-09-09T14:55:07","date_gmt":"2026-09-09T14:55:07","guid":{"rendered":"https:\/\/konyfer.com\/resources\/"},"modified":"2026-09-14T16:13:56","modified_gmt":"2026-09-14T16:13:56","slug":"resources","status":"publish","type":"page","link":"https:\/\/konyfer.com\/en\/resources\/","title":{"rendered":"Resources"},"content":{"rendered":"\r\n<div class=\"wp-block-group kfr-test-home kfr-resources-page kfr-page-en\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><style>.kb-row-layout-idresources_en_hero_01 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idresources_en_hero_01 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idresources_en_hero_01 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1180px;margin-left:auto;margin-right:auto;padding-top:54px;padding-right:24px;padding-bottom:52px;padding-left:24px;grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-idresources_en_hero_01 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idresources_en_hero_01 > .kt-row-column-wrap{padding-top:44px;padding-right:24px;padding-bottom:44px;padding-left:24px;grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idresources_en_hero_01 > .kt-row-column-wrap{padding-top:40px;padding-right:20px;padding-bottom:42px;padding-left:20px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idresources_en_hero_01 alignnone kfr-resources-hero wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\r\n<style>.kadence-columnresources_en_hero_copy > .kt-inside-inner-col,.kadence-columnresources_en_hero_copy > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columnresources_en_hero_copy > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columnresources_en_hero_copy > .kt-inside-inner-col{flex-direction:column;}.kadence-columnresources_en_hero_copy > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columnresources_en_hero_copy > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columnresources_en_hero_copy{position:relative;}@media all and (max-width: 1024px){.kadence-columnresources_en_hero_copy > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columnresources_en_hero_copy > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\r\n<div class=\"wp-block-kadence-column kadence-columnresources_en_hero_copy\"><div class=\"kt-inside-inner-col\">\r\n<p class=\"kfr-eyebrow wp-block-paragraph\">KONYFER RESOURCES<\/p>\r\n\r\n\r\n\r\n<h1 class=\"wp-block-heading\">Practical insight to <span class=\"kfr-accent-word\">make your marketing work in France<\/span><\/h1>\r\n\r\n\r\n\r\n<p class=\"kfr-hero-lead wp-block-paragraph\">Short, evidence-led analysis to help UK B2B companies understand French buyers, question assumptions and decide where adaptation matters.<\/p>\r\n<\/div><\/div>\r\n\r\n\r\n<style>.kadence-columnresources_en_hero_note > .kt-inside-inner-col,.kadence-columnresources_en_hero_note > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columnresources_en_hero_note > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columnresources_en_hero_note > .kt-inside-inner-col{flex-direction:column;}.kadence-columnresources_en_hero_note > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columnresources_en_hero_note > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columnresources_en_hero_note{position:relative;}@media all and (max-width: 1024px){.kadence-columnresources_en_hero_note > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columnresources_en_hero_note > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\r\n<div class=\"wp-block-kadence-column kadence-columnresources_en_hero_note\"><div class=\"kt-inside-inner-col\">\r\n<div class=\"wp-block-group kfr-resources-principle\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\r\n<p class=\"kfr-offer-label wp-block-paragraph\">THE EDITORIAL APPROACH<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Spot the signal. Test its impact. Apply it to your situation.<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Market differences are hypotheses to verify, not recipes to follow.<\/p>\r\n<\/div><\/div>\r\n<\/div><\/div>\r\n\r\n<\/div><\/div>\r\n\r\n<style>.kb-row-layout-idresources_en_discover_01 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idresources_en_discover_01 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idresources_en_discover_01 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1180px;margin-left:auto;margin-right:auto;padding-top:66px;padding-right:24px;padding-bottom:66px;padding-left:24px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-idresources_en_discover_01 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idresources_en_discover_01 > .kt-row-column-wrap{padding-top:56px;padding-right:24px;padding-bottom:54px;padding-left:24px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idresources_en_discover_01 > .kt-row-column-wrap{padding-top:46px;padding-right:20px;padding-bottom:48px;padding-left:20px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idresources_en_discover_01 alignnone kfr-resources-latest kfr-resources-discover wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\r\n<style>.kadence-columnresources_en_discover_col > .kt-inside-inner-col,.kadence-columnresources_en_discover_col > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columnresources_en_discover_col > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columnresources_en_discover_col > .kt-inside-inner-col{flex-direction:column;}.kadence-columnresources_en_discover_col > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columnresources_en_discover_col > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columnresources_en_discover_col{position:relative;}@media all and (max-width: 1024px){.kadence-columnresources_en_discover_col > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columnresources_en_discover_col > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\r\n<div class=\"wp-block-kadence-column kadence-columnresources_en_discover_col\"><div class=\"kt-inside-inner-col\">\r\n<div class=\"wp-block-group kfr-section-heading\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\r\n<h2 class=\"wp-block-heading\">Discover<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">One article to understand the approach, one First Look to apply it to your website.<\/p>\r\n<\/div><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-columns kfr-resources-discover-grid is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<div class=\"wp-block-query kfr-resources-query kfr-resources-query-featured is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-1 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-1e2e5166 wp-block-post-template-is-layout-grid\"><li class=\"wp-block-post post-779 post type-post status-publish format-standard has-post-thumbnail hentry category-adaptation-marketing\">\r\n\r\n<div class=\"wp-block-group kfr-article-card\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><figure class=\"kfr-article-card-image wp-block-post-featured-image\"><a href=\"https:\/\/konyfer.com\/en\/english-french-website-not-mirror-copies\/\" target=\"_self\" ><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1012\" src=\"https:\/\/konyfer.com\/wp-content\/uploads\/2026\/09\/couverture-adaptation-site-fr-en.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Why the English and French versions of my website are not mirror copies\" style=\"aspect-ratio:16\/9;width:100%;object-fit:cover;\" srcset=\"https:\/\/konyfer.com\/wp-content\/uploads\/2026\/09\/couverture-adaptation-site-fr-en.webp 1800w, https:\/\/konyfer.com\/wp-content\/uploads\/2026\/09\/couverture-adaptation-site-fr-en-300x169.webp 300w, https:\/\/konyfer.com\/wp-content\/uploads\/2026\/09\/couverture-adaptation-site-fr-en-1024x576.webp 1024w, https:\/\/konyfer.com\/wp-content\/uploads\/2026\/09\/couverture-adaptation-site-fr-en-768x432.webp 768w, https:\/\/konyfer.com\/wp-content\/uploads\/2026\/09\/couverture-adaptation-site-fr-en-1536x864.webp 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/a><\/figure>\r\n\r\n<div class=\"taxonomy-category kfr-article-category wp-block-post-terms\"><a href=\"https:\/\/konyfer.com\/fr\/category\/adaptation-marketing\/\" rel=\"tag\">Adaptation marketing<\/a><\/div>\r\n\r\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/konyfer.com\/en\/english-french-website-not-mirror-copies\/\" target=\"_self\" >Why the English and French versions of my website are not mirror copies<\/a><\/h3>\r\n\r\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">I built the English and French versions of konyfer.com around different decision paths. The same services and expertise are presented in a different order for each market.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/konyfer.com\/en\/english-french-website-not-mirror-copies\/\">Read the article \u2197<\/a><\/p><\/div>\r\n\r\n<div class=\"kfr-article-date wp-block-post-date\"><time datetime=\"2026-09-14T16:13:55+00:00\">14 September 2026<\/time><\/div><\/div><\/div>\r\n\r\n<\/li><\/ul><\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<div class=\"wp-block-group kfr-resource-card kfr-resource-card-live kfr-first-look-resource\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\r\n<figure class=\"wp-block-image size-full kfr-resource-card-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/konyfer.com\/wp-content\/uploads\/2026\/09\/05-first-look-hero-web.webp\" alt=\"Abstract illustration of one priority signal emerging from a complex situation\" class=\"wp-image-685\" srcset=\"https:\/\/konyfer.com\/wp-content\/uploads\/2026\/09\/05-first-look-hero-web.webp 1200w, https:\/\/konyfer.com\/wp-content\/uploads\/2026\/09\/05-first-look-hero-web-300x225.webp 300w, https:\/\/konyfer.com\/wp-content\/uploads\/2026\/09\/05-first-look-hero-web-1024x768.webp 1024w, https:\/\/konyfer.com\/wp-content\/uploads\/2026\/09\/05-first-look-hero-web-768x576.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"kfr-offer-label wp-block-paragraph\">FIRST LOOK<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Does your French-facing website make the right case?<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A short way to review one page, journey or conversion point.<\/p>\r\n\r\n\r\n\r\n<p class=\"kfr-resource-link wp-block-paragraph\"><a href=\"https:\/\/konyfer.com\/en\/first-look\/\">Discover First Look \u2197<\/a><\/p>\r\n<\/div><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/div>\r\n\r\n<\/div><\/div>\r\n\r\n<style>.kb-row-layout-idresources_en_cta_01 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idresources_en_cta_01 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idresources_en_cta_01 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1180px;margin-left:auto;margin-right:auto;padding-top:48px;padding-right:24px;padding-bottom:48px;padding-left:24px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-idresources_en_cta_01 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idresources_en_cta_01 > .kt-row-column-wrap{padding-top:44px;padding-right:24px;padding-bottom:44px;padding-left:24px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-idresources_en_cta_01 > .kt-row-column-wrap{padding-top:38px;padding-right:20px;padding-bottom:40px;padding-left:20px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idresources_en_cta_01 alignnone kfr-final-cta kfr-resources-cta wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\r\n<style>.kadence-columnresources_en_cta_col > .kt-inside-inner-col,.kadence-columnresources_en_cta_col > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columnresources_en_cta_col > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columnresources_en_cta_col > .kt-inside-inner-col{flex-direction:column;}.kadence-columnresources_en_cta_col > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columnresources_en_cta_col > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columnresources_en_cta_col{position:relative;}@media all and (max-width: 1024px){.kadence-columnresources_en_cta_col > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columnresources_en_cta_col > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\r\n<div class=\"wp-block-kadence-column kadence-columnresources_en_cta_col\"><div class=\"kt-inside-inner-col\">\r\n<h2 class=\"wp-block-heading\">Need to apply one of these questions to your business?<\/h2>\r\n\r\n\r\n\r\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button kfr-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/konyfer.com\/en\/contact\/\">Contact Konyfer \u2197<\/a><\/div>\r\n<\/div>\r\n<\/div><\/div>\r\n\r\n<\/div><\/div><\/div><\/div>\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>KONYFER RESOURCES Practical insight to make your marketing work in France Short, evidence-led analysis to help UK B2B companies understand French buyers, question assumptions and decide where adaptation matters. THE EDITORIAL APPROACH Spot the signal. Test its impact. Apply it to your situation. Market differences are hypotheses to verify, not recipes to follow. Discover One&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"hide","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-758","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>French Marketing Insights for UK Companies | Konyfer<\/title>\n<meta name=\"description\" content=\"Practical, evidence-led insights to help UK B2B companies understand French buyers, challenge assumptions and adapt their marketing in France.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/konyfer.com\/en\/resources\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"French Marketing Insights for UK Companies | Konyfer\" \/>\n<meta property=\"og:description\" content=\"Practical, evidence-led insights to help UK B2B companies understand French buyers, challenge assumptions and adapt their marketing in France.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/konyfer.com\/en\/resources\/\" \/>\n<meta property=\"og:site_name\" content=\"Konyfer\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-14T16:13:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/konyfer.com\/wp-content\/uploads\/2026\/09\/05-first-look-hero-web.webp\" \/>\n<meta name=\"twitter:card\" 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